Factors Affecting Consumer Behavior

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation of these factors is given below. 1. Cultural Factors Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. • Culture Basically, culture is the part of every society and is the important cause of person wants

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Choosing Your Wedding Photographer – Wedding Photography Styles Explained

You’ve chosen your date, booked your venue and started shopping for dresses. Now you’re looking for a wedding photographer. There are a lot of styles of wedding photography out there, and while people in the industry might know these styles inside out they be confusing for couples. Remember as well that not only are you picking a style of photography, but different types of wedding photography can make different demands on your time on your wedding day. Picking the style of photography you want at your wedding boils down to three things. What style of images you want, how long you want to spend with a photographer on your wedding day, and most importantly of all your own personality and comfort in front of the camera. There are plenty of different photography buzzwords out there. Vintage, editorial, artistic or contemporary are just a few. Perhaps more confusingly they are used

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Top 8 Ways to Speed ​​Up Your Computer

When you first buy a computer, even after the first few programs are installed it remains blazingly fast! However after a few years of use your computer operation will slow down – imagine a partial blockage in a hosepipe that can not be seen. It's such a gradual process that you hardly notice, but the more you use that hosepipe the more blocked it will get. This analogy could have taken further and you might consider the hosepipe's connection to water which is not clean an added cause for blockage (= pirate programs? / Viruses / adware etc) or leaving the hosepipe outside for ages and not being hurt up (= no Maintenance / housekeeping), but as I do not do analogies … So here are the top 8 ways to counteract everything that slows down a computer for FREE! Applicable to Windows XP or windows Vista, ignore this if

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Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component. Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media

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